ELZOMI Consulting Limited
Commercial Leadership · London

Building B2B businesses
that win.

Twenty-three years helping technology companies scale commercially — and helping B2B service providers stop waiting for referrals and start building pipeline that actually works.

Fractional CRO & International Expansion  ·  Predictable Pipeline System
Why clients come to me

There's a point where growth starts to feel harder than it should.

Revenue becomes inconsistent. Partners don't prioritise you. Deals flounder when you suspect you should be winning more. Or you're carrying most of the commercial weight yourself — and no amount of expertise seems to fix it.

The product isn't the problem. The commercial structure is.

"Most consultants advise from the sidelines. I deliver execution at a senior level."

I work with B2B technology founders (typically £5M–£50M) who need senior commercial leadership without the cost or commitment of a full-time hire — and with B2B service providers who need a pipeline that stops feeling like luck.

Track record

Numbers that speak for themselves.

$500M+
Revenue generated across a corporate career in international B2B technology
90%
Fortune 500 engaged within year one of a commercial department built from zero
~40%
Close rate on $300M+ annual pipeline — consistently above industry average
$3.6M
Largest single deal personally closed — a company record
30+
International market launches personally led
100
Countries spanned across client projects and commercial operations
What clients say
“

In a short space of time, Anthony has added significant value and continues to be a great asset to our program management and leadership teams. Anthony made an immediate impact from day one and has been instrumental to our progress on several key projects across the business. Anthony can balance strategy with execution and produces high quality outputs at pace.

Dave Stevinson
Group CEO, QBS Technology Group
Who I've worked with

Trusted by the companies
that set the standard.

At Amazon Web Services, London
Receiving Outstanding Growth Vendor award, Ingram Micro Germany

At Amazon Web Services, London  ·  Receiving the Outstanding Growth Vendor award, Ingram Micro Germany

Over two decades, I've personally won and managed relationships with some of the world's most demanding organisations — across Europe and North America.

Google Meta Microsoft Amazon Oracle Hilton Siemens Bechtle QBS Fortune 500 ×90%
AHK — German-British Chamber of Commerce South East London Chamber of Commerce IoD — Institute of Directors
How I work

Two distinct offers.
One underlying principle.

Commercial traction doesn't happen by accident. It requires a clear strategy, the right channels, and a system that compounds. I don't advise from the sidelines — I make it happen alongside you.

For B2B Founders and Directors

Fractional CRO and International Expansion

Senior commercial leadership without the cost or commitment of a full-time hire. GTM strategy, channel activation, new market entry, partner programmes, and 7-figure deal architecture — across UK, DACH, and Europe.

  • UK & DACH market entry strategy
  • Channel & distribution development
  • GTM and partner programme design
  • Fractional Chief Revenue Officer
For B2B Service Providers & Consultants

The Predictable Pipeline System

Stop waiting for referrals. Start filling your pipeline. A structured 2-week pilot programme for consultants and fractional leaders who want a repeatable, structured approach to business development — without expensive agencies.

  • Stop relying on referrals and luck
  • Build a structured BD cadence
  • Learn to book a new call every day
  • Designed for busy practitioners
Learn more about PPS →
Why ELZOMI
Anthony Tripyear

Not a consultant.
A commercial operator.

I don't produce strategy decks that gather dust. I've sat in the seat, made the calls, built the teams, and closed the deals. When I advise on commercial traction, it comes from having done it — repeatedly, internationally, at scale.

I work as a solopreneur by design: lean, senior, and fully invested in the outcomes of every client I take on.

"...incredible experience and insight scaling go-to-market strategies..."
— UK Digital Marketing Agency Director

  • Built a commercial function from zero to 90% Fortune 500 penetration in 12 months
  • Personally closed the largest deal in company history — $3.6M
  • Managed and structured $300M+ in pipeline across international markets
  • $500M+ in revenue generated across a 23-year international B2B technology career
  • German and French fluency — genuine DACH market operating experience
  • AHK member — German-British Chamber of Commerce
  • Based in London. Working internationally.
ELZOMI Consulting Limited
Let's talk

The right conversation
at the right time.

I work with a small number of clients at any one time — by design. If you're serious about building commercial traction and want a partner who has done it at the highest level, I'd welcome a conversation.

Website
elzomi.com
LinkedIn
linkedin.com/in/tripyear
Location
London, United Kingdom
ELZOMI ELZOMI Consulting Limited  ·  Confidential  ·  2026