B2B service providers:

Stop waiting for referrals. Start filling your pipeline.

Join the Predictable Pipeline System Pilot Cohort

Learn how to book a new call every day

  A 2-week pilot programme for consultants and fractional leaders who want a structured, repeatable approach to business development.

No cold outreach, LinkedIn gurus, or expensive agencies.

Does this sound familiar?

You’ve got plenty of work and you’re focused on delivery for your clients.

You have the expertise, the track record, and the network, but business development still feels reactive.

You know you should be doing BD. You just don't have the time, the structure, or a specific reason to reach out right now.

And then a client drops off and you’re stuck wondering where the next piece of work is going to come from.

Your network is warm. Your reputation is good. But the pipeline feels like luck rather than a system.

You know who you should be talking to. You just don't know what to say, or when to say it.

When you do reach out, it feels generic, and you know it.

You post content occasionally, but it rarely turns into a conversation with the right person

If you’re nodding, this programme is built for you.

The problem isn’t your network. It’s that you’re reaching out without context, without timing, and without a clear signal that this is the right moment.

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My Story

I built this because I lived it.

When I started my own consultancy, I had more work than I could handle. But when projects ended and clients moved on, I realised I'd been so focused on delivery that I'd let the pipeline run dry.

I’d worked in Sales and Business Development for over 20 years, and in my last year at a corporate I built an outreach system that engaged 90% of the Fortune 500 in 12 months. But that was for a huge, global company. This was just me.

The network was there. The relationships were there. What was missing was a system, a way to stay consistently visible and spot when someone was ready to have a conversation, and to reach out with something relevant to say.

I tried the tools and the courses. The frameworks made sense, but nothing joined it all together into something I could actually run week to week.

So I built the Predictable Pipeline System.

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What is the Predictable Pipeline System?

PPS delivers warm leads to consultants, solopreneurs, fractional execs and other B2B service businesses. It is a structured B2B business development system built around three pillars that reinforce each other, and a unique, purpose-built tool that ties them together:

Build

Grow and warm your ICP network consistently, every day. You connect with the right people and stay visible so that when the moment is right, you're already on their radar.

Campaign

Every quarter, run a structured sequence to your ICP network. Not cold outreach, but a deliberate, relevant message to people who already know who you are, built around your specific offer and ideal client profile.

Capitalise

When a commercial trigger fires — a funding round, a new leadership appointment, a restructure — you act on it with the right message, to the right person, at the right moment. The tool monitors your feeds and surfaces the opportunity before it goes cold.

The custom PPS tool is the operating system. It holds your ideal client profile, your offer, and your buying signals. It scores news alerts for relevance, matches them to your LinkedIn network, and generates a contextual draft message. You decide who to contact and what to send. You stay in control.

This is not automation. It is not mass-messaging. It is structured, deliberate, relationship-led outreach done consistently.

What’s Included in The Pilot

The pilot runs over 2 weeks and covers all three pillars in sequence, with direct support throughout.

Build

Define your Ideal Client Profile, map your offer using the Hook / Story / Close framework, and set up your network growth system. Import your LinkedIn connections into PPS and configure your buying trigger alerts.

Campaign

Build your quarterly 3-step DM sequence, tailored to your ICP and offer. Launch your first campaign and start tracking responses in real time.

Capitalise

Run your first week of trigger-based outreach. Score your alerts, identify in-network matches, and reach out with AI-assisted drafts grounded in your ICP and offer context.

Each week includes structured course material and the PPS tool. I'm available throughout for direct support and questions — not a Facebook group.

Pilot cohort: 5 places.

How is This Different From the Courses You’ve Already Seen?

Most BD courses teach you the frameworks and leave you to implement them alone.

PPS gives you:

  • A purpose-built tool that runs the system — not a spreadsheet and a set of slides

  • A small cohort of five people — not a group of hundreds where your questions get lost

  • Direct access throughout the programme

  • A system that fits how consultants and fractional leaders actually work — built around my own experience and that of my peers

If the frameworks make sense but you've struggled to turn them into a consistent weekly habit, this is built for that gap.

Who it’s For (and who it’s NOT For!)

This is for you if:

  • You're a consultant, fractional leader, or independent professional services firm

  • You have a network but an inconsistent or reactive pipeline

  • You want a structured system, not another tool to ignore after week two

  • You're willing to invest 2–3 hours per week on BD, consistently

This is not for you if:

  • You want automated outreach or LinkedIn mass-messaging

  • You're looking for someone to do your BD for you

  • You have fewer than 500 LinkedIn connections — PPS works because your network already exists

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.

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  • No. The course material explains the system. The tool runs it. By the end of week six you won't have a set of frameworks sitting in a folder, you'll have a configured, working pipeline system.

  • Most outreach fails because it's generic, mistimed, or sent to people who don't know you. PPS is built around your existing network and commercial triggers, so you're reaching out to warm contacts, with a relevant reason, at the right moment. That's a fundamentally different proposition.

  • The system is designed for that constraint. The Campaign pillar runs quarterly: setup once, then manage responses. The Capitalise pillar takes 30–60 minutes per week, reviewing alerts and acting on the strongest signals. It's structured to fit around PAID delivery work, not compete with it!

  • No. PPS runs locally on your machine and one setup script handles everything. If you can open a browser, you can use the tool. I'll walk you through setup in week one.

  • The pilot is structured to get your system built and your first outreach sent. Results depend on the quality of your network, your offer, and your consistency. I won't give you a number, but I will tell you that reaching out to warm contacts with a relevant reason converts at a significantly higher rate than cold outreach, and the system is designed to make that a weekly habit rather than a one-off effort.

  • PPS is built for B2B professional services, such as consulting, fractional leadership, advisory, and similar. If your clients are businesses and your sales process runs through relationships rather than inbound volume, it's built for you.

  • The tool is yours to keep. The system doesn't stop at week six, it's designed to run continuously. Pilot participants will also have input into the direction of the product as it develops.

  • No webinar, no countdown timer, no upsell. The pilot is the product.

Let’s get started!

If you're interested in being part of our pilot cohort, let us know and we will be in touch within 24 hours.

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